How many season’s must designers, well, design for? The answer is exactly that…4. Last year, New York Magazine’s fashion blog made an official announcement that pre-fall was official. This rounds out the collections designers present are the two traditionals: Spring and Fall, and newer small presentations called Resort and Pre-Fall.
The purpose of these collections is more commercial. It gives comsumers new products to shop for in the stores after the main season’s garment’s dry up. Hardly any are staged as full-scale runways shows (expect for maybe Chanel, a brand that makes a show out of everything). What is also great about these collections is that they can be a hint as to what directions designers will actually head into for fall. Although, this may not always be correct. Case in point? Miu Miu.
To say I love Miu Miu is an understatement. My first designer pair of designer shoes was a pair of sparkling gold Miu Miu pumps. I would walk up and down the halls of my house in them, pretending to be on a runway or gallivanting about a fabulous soiree. But that is really neither here nor there.
{silver-flat version seen here via Alice1979}
Miu Miu resort this year was stunning. Clothing was inspired by lingerie like crepe de chine fabric with sweet polka dot, apple, and heart prints cascading effortlessly down demure dress cuts. Also prevalent is a 1940’s raciness reflected in a type of come hither array of a neon color palette. Miuccia here presented a YSL- indicative collection in a neon color palette on drugs that create heart, apple, and polka dot hallucinogenic shapes.
{images via style.com}
But, come spring, the only things that remain are neon colors. Instead of keeping things bubbly and fresh, Miuccia took a dark turn for spring and explored the shadowy business of show business.
“I was thinking of everybody’s obsession with being famous” said Miuccia of her raised red runway- appliqué star collection. Gone are the feminine silhouettes of resort and in are the boxy drop-waisted items of spring. The clothes remind me more of heavy dresses perfect for fall.
Although, since they do come into stores during fall, Miu Miu Spring 2011 could be an attempt to break the fashion paradox- collections are shown during the opposite season so they can be introduced into stores months before their season (Fall is shown in March to be introduced into stores in August, where they might not start selling heavily until a few months later). Miuccia is never one to follow guidelines, so if she begins to make weather-appropriate clothes for her show as apposed to the traditions imposed by the “fall” and “spring” seasons, she will. And others will follow.
{all images via style.com}
Pre-Fall collections are currently being wrapped up and will hit stores around May and July. Because duh, everyone needs a winter coat in July. But what am I talking about, I live in Southern California- so I never really need a winter coat.
On the flip side of things, resort collections are just arriving in stores, as Spring looks are currently being manufactured.
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